An Analysis of Social Class Dynamics in The Film House Of Gucci (2021)

Authors

  • Nia Andriani Universitas Dehasen Bengkulu, Indonesia
  • Dhanu Ario Putra Universitas Dehasen Bengkulu, Indonesia
  • Eli Diana Universitas Dehasen Bengkulu, Indonesia

DOI:

https://doi.org/10.59837/jpnmb.v2i4.596

Keywords:

house of gucci, social class, karl marx, social change, kurt lewin

Abstract

This research discuss the dynamics of social class in the film House of Gucci (2021) using Karl Marx's theory and Kurt Lewin's theory of social change. This research aims to find out how social class is depicted in the film, especially the upper class (bourgeois) and lower class (proletariat), and how the characters experience social change. The method used is descriptive qualitative by analyzing several important scenes in the film. The results show that there are clear differences between social classes, both in terms of power and lifestyle. In addition, the characters in the film also experience a social change process shown through the unfreezing, changing, and refreezing stages. In this study, 11 scenes were found that represent social class dynamics, consisting of 7 scenes depicting the bourgeois class and 4 scenes depicting the proletarian class. Meanwhile, the analysis of social change shows that there are 3 scenes in the unfreezing stage, 7 scenes in the changing stage, and 1 scenes in the refreezing stage. This research is expected to help readers understand how films can reflect social issues that exist in real life.

References

Amir, T. (2017). Taufik Amir, Dinamika Pemasaran , (Jakarta: PT Raja Grafindo Persada.2004), hal. 4 117. 117–133.

Antara. (2021). Gucci isyaratkan tindakan hukum untuk film “House of Gucci.” Lembaga Kantor Berita Nasional ANTARA. https://www.antaranews.com/berita/2554653/gucci-isyaratkan-tindakan-hukum-untuk-film-house-of-gucci

Asiva Noor Rachmayani. (2015). Sastrawan, Karya Sastra, Pembaca. 6.

Azhari, N. H. (2018). Film Dokumenter Expository “Wakaf Cahaya” Dep artment DoP ( Director of Photography ). Kebudayaan, 022, 1–47. http://repository.unpas.ac.id/id/eprint/39253

Cavalera, V., Setiawan, R., Sultan, U., Tirtayasa, A., Sultan, U., Tirtayasa, A., Sultan, U., & Tirtayasa, A. (2024). Dinamika kelas sosial dalam pendidikan tinggi. 4(12), 155–172.

Cinthya, Y. (2020). Max Weber Concept on Social Class As Reflected in Crazy Rich Asian Movie. Doctoral Dissertation Diponegoro Univeersity, 1–16.

Fauzi, W. (2013). Tinjauan Sinematografi Representasi Kekerasan Yang Melibatkan Karakter Jaka Sembung Pada Film Jaka Sembung Sang Penakluk Tahun 1981 Melalui Analisis Framing. 33, 11–21.

Hanyfah, S., Fernandes, G. R., & Budiarso, I. (2022). Penerapan Metode Kualitatif Deskriptif Untuk Aplikasi Pengolahan Data Pelanggan Pada Car Wash. Semnas Ristek (Seminar Nasional Riset Dan Inovasi Teknologi), 6(1), 339–344. https://doi.org/10.30998/semnasristek.v6i1.5697

Hawa, M. (2017). Teori Sastra (1st ed.). Deepublish.

Idris, D., Wahyuni, & Prautomo, A. (2020). The Influence of Social Clas on Racial Discrimination in the Movie The Help. 1–9.

Iftitah, & Siswanto Wibowo, A. (2024). Social Class Inequality On Passenger In Movie Snowpiercer Directed By Bong Joon Ho. 1, 57–63.

Indarwati, Nurfadilla, Bangsawan, A. H., & Ramadhan, F. (2024). Melampaui Layar : Dinamika Kelas Sosial dalam ’ Uang Panai ’ Menurut Antonio Gramsci Beyond the Screen : Social Class Dynamics in ’ Uang Panai ’ According to Antonio. JINDAR: Journal of Interdisciplinary Language Studies and Dialect Research, 1(1), 28–38.

Indonesia, cnn. (2021). sinopsis-film-house-of-gucci-yang-dibintangi-lady-gaga @ www.cnnindonesia.com. https://www.cnnindonesia.com/hiburan/20210820212219-220-683255/sinopsis-film-house-of-gucci-yang-dibintangi-lady-gaga

Koesno, D. (2021). sinopsis-film-house-of-gucci-kisah-di-balik-dinasti-keluarga-gucci-gl9b @ tirto.id. https://tirto.id/sinopsis-film-house-of-gucci-kisah-di-balik-dinasti-keluarga-gucci-gl9b

Lestari, E. B. (2019). Konsep Naratif Dalam Film Dokumenter Pekak Kukuruyuk. Jurnal Nawala Visual, 1(1), 9–17. https://doi.org/10.35886/nawalavisual.v1i1.3

Regina, U. (2002). Marx on Social Class. https://uregina.ca/~gingrich/o402.htm

Roşca, V. I. (2020). Implications of Lewin’s Field Theory on Social Change. Proceedings of the International Conference on Business Excellence, 14(1), 617–625. https://doi.org/10.2478/picbe-2020-0058

Salmaa. (2022). Apa Itu Sastra? Pengertian, Teori, Struktur, dan Aliran Sastra. https://penerbitdeepublish.com/apa-itu-sastra/

Shabrina, S. (2019). Nilai moral Bangsa Jepang Jin dalam Film Sayonara Bokutachi No Youchien. Janaru Saja : Jurnal Program Studi Sastra Jepang, 7(2), 9–30. https://doi.org/10.34010/js.v7i2.2419

Simaremare, J., Asbari, M., Santoso, G., & Rantina, M. (2023). Sastra Menjadi Pedoman Sehari-hari Telaah Singkat Karya Sastra Menurut Para Ahli. Jurnal Pendidikan Transformatif (JUPETRA), 02(03), 57–60.

Sukirman. (2021). Karya Sastra Media Pendidikan Karakter bagi Peserta Didik. Jurnal Konsepsi, 10(1), 17–27. https://p3i.my.id/index.php/konsepsi/article/view/4

Wahana, B. M., & Johan, M. (2021). American Social Class Dissimilarity As Reflected in Michael Gracey’S Movie “the Greatest Showman.” EScience Humanity Journal, 1(2), 119–126. https://doi.org/10.37296/esci.v1i2.15

Downloads

Published

2025-09-20

How to Cite

Andriani, N., Putra, D. A., & Diana, E. (2025). An Analysis of Social Class Dynamics in The Film House Of Gucci (2021) . Jurnal Penelitian Multidisiplin Bangsa, 2(4), 802–811. https://doi.org/10.59837/jpnmb.v2i4.596

Issue

Section

Articles